Gerald Maatman: Flipping the Switch to Become a Good Business Developer

<p><strong>In this episode, Steve Fretzin and Gerald Maatman discuss:</strong></p><ul><li>Investing in yourself for better business development. </li><li>The Darwinism of business development. </li><li>Finding your passion and purpose. </li><li>Utilizing your skillsets appropriately in marketing. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>In business development, sweat equity pays dividends. You want to get ahead of the problem and deliver value to the clients who end up with that problem. </li><li>Do a great job on project number one, and project number two will follow. </li><li>Be able to articulate in a quick sentence who you are and what value proposition you bring. </li><li>Skill and success are valued by clients. Use the success you’ve had and market that to other purchasers of legal services, not by bragging, but by example. </li></ul><p> </p><p><i><strong>"The very most important thing that I would share with a younger lawyer is you need to flip the switch on your mindset. To be a good business developer, you need to be resilient. You need to be optimistic." </strong></i><strong>—  Gerald Maatman</strong></p><p> </p><p><strong>Thank you to our Sponsors!</strong></p><p>Moneypenny: <a href="https://www.moneypenny.com/us/">https://www.moneypenny.com/us/</a></p><p>Get Visible:<a href="https://www.getvisible.com/"> https://www.getvisible.com/</a></p><p> </p><p><strong>Episode References: </strong></p><ul><li>Book: <a href="https://www.amazon.com/Legal-Business-Development-Rocket-Science-ebook/dp/B09PZHBY6T">Legal Business Development Isn’t Rocket Science by Steve Fretzin</a></li></ul><p> </p><p><strong>Connect with Gerald Maatman:  </strong></p><p>Website: <a href="https://www.duanemorris.com/attorneys/geraldmaatman.html">https://www.duanemorris.com/attorneys/geraldmaatman.html</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/geraldmaatman/">https://www.linkedin.com/in/geraldmaatman/</a></p><p>Twitter: <a href="https://twitter.com/g_maatman">https://twitter.com/g_maatman</a></p><p>