Generalist vs Specialist - Who Should You Make Content For, and Why? | Ep. #1343

<p><span style="font-weight: 400;">In episode #1343, we compare making content for specialist versus generalist audiences. Big brands have the budgets and other resources to do well with generalist content, but for smaller companies, it is best to specialize and focus on a very specific market. Tune in to hear how you can also increase your revenue through subscriptions by opting for content that speaks to a niche audience. </span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <p><strong>[00:25]</strong> <span style="font-weight: 400;">Today’s topic: Generalist vs. Specialist: Who You Should Make Content For and Why. <br /></span><strong>[00:39]</strong> <span style= "font-weight: 400;">What we mean by “generalist” and “specialist” and examples of each. <br /></span><strong>[01:32]</strong> <span style="font-weight: 400;">Why the majority of those listening should specialize as much as possible. <br /></span><strong>[02:26]</strong> <span style= "font-weight: 400;">Specific content that targets specific problems will end up performing better.<br /></span><strong>[03:00]</strong> <span style="font-weight: 400;">The traffic to specialized blogs and podcasts seems to be increasing too. <br /></span><strong>[04:05]</strong> <span style= "font-weight: 400;">The more you specialize, the more you can ask for subscriptions. <br /></span><strong>[04:39]</strong> <span style="font-weight: 400;">The many benefits of focusing on a specialist audience rather than a generalist one. <br /></span><strong>[05:05]</strong> <span style= "font-weight: 400;">That’s it for today!<br /></span><strong>[05:06]</strong> <span style= "font-weight: 400;">To stay updated with events and learn more about our mastermind, go to the</span> <a href= "https://marketingschool.io/growth-accelerator-mastermind"><span style="font-weight: 400;"> Marketing School</span></a> <span style="font-weight: 400;">site for more information.</span></p> <p><strong>Links Mentioned in Today’s Episode:</strong></p> <p><a href="https://www.nytimes.com"><em><spa