Gen Z and the Modern Consumer: Shifting the Perspective

YWYM sits down with \two co-founders of NinetyEight, a culturally driven, strategic impact consultancy, to talk about human first branding, the pros and cons of social media, and – of course – Gen Z. Gia Lee and Celine Chai tell us more about how NinetyEight, a Gen Z founded and run agency, helps clients connect more with the Gen Z perspective and about the gap they recognize in the traditional advertising market.<br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>