Geeking Out on Story with Josh Forti, Part 2

<p>In this second installment of this special interview, Russell and Josh go super deep on ‘the master story’ and the attractive character…and what happens when you have tons of followers and NO ONE buys!</p> <p>Hit me up on IG! @russellbrunson<br /> Text Me! 208-231-3797<br /> Join my newsletter at <a href="https://marketingsecrets.com/" target="_blank" rel="noopener">marketingsecrets.com</a><br /> <a href="https://clubhousewithrussell.com/" target="_blank" rel= "noopener">ClubHouseWithRussell.com</a><br /> <a href="https://magneticmarketingpodcast.com/listen-here" target= "_blank" rel="noopener">Magnetic Marketing</a></p> <p>---Transcript---</p> <p>Russell Brunson:</p> <p>What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. So, today's episode is probably from most of my conversations with Josh, might have been one of my favorites. It was really, really fun. We started talking about expert secrets and storytelling and how they work, and attractive character profiles, which one you should be using, and how they work, and can you change them? And then also he started going into his concept of the master story, which is something I talk about in Perfect Webinar, but he goes really, really deep in it. And anyway, we geeked out. This was a really fun episode. I hope you enjoy it. With that said, let me cue up the theme song. When we get back, you'll have a chance to listen to this exciting conversation with me and Josh talking about story and attractive character, and a bunch of other really cool things.</p> <p>JoshForti:</p> <p>I got to ask this. Are you not on Twitter? Like I see you on Twitter a lot, and I see you posting stuff on Twitter. But is it not you that's engaging on Twitter?</p> <p>Russell:</p> <p>No, I don't know how to tweet.</p> <p>Josh:</p> <p>You don't know how to tweet? Russell, I tweeted you a lot. Or not a lot, but I tweeted you quite a bit.</p> <p>Russell:</p> <p>Oh, hey.</p> <p>Josh:</p> <p>And then sometimes you like my tweets. Dang it.</p> <p>Russell: