GE Ep 332 [2021] - How and Why Talent is The Best Growth Strategy w Reid Lappin

<p>Reid Lappin is the Founder & CEO at Vokal, a product growth consultancy based in Chicago, IL. Vokal helps non-digital organizations measure and invest like venture capitalists, as well as design, build, & optimize like start-ups. Reid shares how Vokal helps businesses compete in the unique digital economy. Additionally, Reid provides his best tips for attracting top talent and creating a healthy business.</p> <p>Recently featured in Comparably’s list of Best CEOs, Reid Lapin is the founder of Vokal, a product growth consultancy helping your favorite businesses compete in the digital era. Reid is also a Partner at Fresh from the Hills Produce and a Mentor at the Food Foundry. Previously, Reid was the Founder of Mobile Makers Academy, an iOS bootcamp in Chicago.</p> <p>Tune in to hear Reid’s exciting story…</p> <p>2:19 – What is Vokal? 3 Buckets for Quantitative Growth</p> <p>3:19 – Being the Best Option vs. Being the Only Option</p> <p>5:58 – Why you need multiple playbooks</p> <p>7:30 – Track Record vs. MBA</p> <p>8:58 – Buyer Behavior…What you need to know</p> <p>10:48 – Creating a self-generating talent engine</p> <p>12:10 – Evolving into the modern digital economy</p> <p>13:23 – Leveraging LinkedIn for outreach</p> <p>14:20 – Now hiring! Product Engineers, Data engineers, Growth & Performance Marketers, Designers</p> <p>15:00 – Wealth & Wisdom from the CEO in the recruiting process</p> <p>16:08 – What’s not working…</p> <p>18:14 – Engineering your Finances to attract top talent</p> <p>19:38 – Sharing the upside</p> <p>22:13- Profit Sharing & Equity Programs</p> <p>23:55 - Retention through Culture, People, and Momentum</p> <p>24:50 – The Mission & The Metrics</p> <p>25:40 – Reid’s Favorite Tools & Books</p> <p><strong>Resources:</strong></p> <p><strong>Connect with Reid Lappin…</strong></p> <p><strong>LinkedIn: <a href= "https://www.linkedin.com/in/reidlappin/" target="_blank" rel= "noopener">Reid Lappin</a></strong></p> <p><strong>Website: <a href="https://www.vokal.io/" target="_blank" rel="noopener">Voka