GE Ep 329 [2021] - How to Get Big Media Exposure For Your Small Business with No Money w/ Zack Teperman

<p>Today on The Growth Expert’s Podcast, we are joined by the CEO of ZTPR, Zach Teperman. Zach began his career as a radio DJ working in regions like Miami, Canada, to Europe. During his time there, Zach interviewed celebrities and, while working for the Toronto International Film Festival, was scouted by a pr agency and invited to work in Hollywood. Four years later, Zach branched out to launch ZTPR and is now a staple in the public relations realm.</p> <p>In this episode, Zach expounds upon strategies you can use to gain media exposure with little to no money. Whether you cater to a specific niche or offer a diversified service, Zach helps you navigate the intricacies of generating exposure, to pitching, to getting awareness, all from the ground up!</p> <p>During this interview, we discuss:</p> <p>[02:21] – Backstory on Zach Teperman</p> <p>[03:41] – Zach’s specialization (or not) in pr</p> <p>[05:05] – Clients</p> <p>[05:48] – How Zach generated exposure and create awareness</p> <p>[08:28] – Getting big media exposure with little to no money</p> <p>[12:28] – Discover what your story is</p> <p>[15:07] – Planning for the interview</p> <p>[17:41] – Build credibility and maintain realistic expectations</p> <p>[20:51] – New media</p> <p>[23:02] – Advice for small businesses starting off</p> <p>[24:18] – Think outside the box</p> <p>[25:43] – Favored growth tool</p> <p>[26:07] – Book recommendations</p> <p>[26:42] – Connect with Zach</p> <p><strong>FIND ZACH:</strong></p> <ul> <li><strong>Website – <a href="https://ztpr.net/about-us/" target= "_blank" rel="noopener">ZTPR.NET</a></strong></li> <li><a href="https://www.instagram.com/zackteperman/?hl=en" target= "_blank" rel="noopener"><strong>Instagram</strong></a></li> <li><a href= "https://twitter.com/zackteperman?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" target="_blank" rel="noopener"><strong>Twitter</strong></a></li> </ul> <p><strong>BUY ZACH’S BOOK:</strong></p> <ul> <li><a href= "https://www.amazon.com/Cut-Bull-hit-Getting-Somewhere/dp/1985292696"