GE Ep 311 [2021] - Facebook and Google Ad Hack that Reduces Lead Cost By Up to 10X w/ Hamlet Azarian

<p><br /> Hamlet Azarian is a senior growth advisor and numerical, results-driven executive who blends marketing, technical, and operational skills to deliver long-term, scalable growth for traditional, direct mail, and digital companies. Hamlet is here to discuss a Facebook and Google ad hack that he’s discovered and proven successful in reducing your per lead costs by up to 10x.</p> <p>Tune in to learn a hack for getting new clients after starting a business and how the growth tool he developed works.</p> <p>During this interview, we discuss:</p> <p>2:34 – How Hamlet helps his clients + What led him to working with technical growth</p> <p>4:56 – How Hamlet got his first few clients + A hack for getting clients</p> <p>7:42 – The breakdown of his Facebook and Google ad hacks</p> <p>13:30 – The difference between online data and offline data + How to supplement data to optimize ads</p> <p>17:36 – Experimenting with open targeting</p> <p>20:17 – The breakdown of his Google ad hack</p> <p>20:35 – Hamlet’s favorite growth tool + How it works</p> <p>23:38 – His most recommended book</p> <p>24:13 – How to connect with Hamlet</p> <p>Plus, a whole lot more!</p> <p><strong>Resources:</strong></p> <p><a href= "https://www.goodreads.com/book/show/31625067-hacking-growth" target="_blank" rel="noopener"><strong>Hacking Growth by Sean Ellis and Morgan Brown</strong></a></p> <p><a href="https://www.linkedin.com/in/hamletazarian/" target= "_blank" rel="noopener"><strong>Connect with Hamlet on LinkedIn</strong></a></p> <p><a href="https://twitter.com/hamletazarian" target="_blank" rel= "noopener"><strong>Follow him on Twitter</strong></a></p> <p><strong>————————-</strong></p> <p><strong>If you enjoyed this episode, please </strong><a href= "https://podcasts.apple.com/us/podcast/growth-experts-with-dennis-brown/id1339203435" target="_blank" rel="noopener"><strong>RATE / REVIEW and SUBSCRIBE</strong></a><strong> to ensure you never miss an episode.</strong></p> <p><strong>Connect with Dennis Brown </strong></p> <p><a href="https://