GE Ep 280 [2020] - How to Leverage Tik Tok without Learning How to Dance w/ Mae Karwowski

<div>Mae Karwowski is the Founder and CEO of Obviously, the leading global influencer marketing agency and technology platform. Mae is here to talk to us about why you need to seriously consider leveraging TikTok and how to leverage the social media platform without knowing how to dance. She gives us valuable insight into utilizing micro influencers, how to select the right ones, what it costs to work with TikTok influencers, and the importance of the messaging and the campaign in influencer marketing.  </div> <div> <p>During this interview, we discuss: </p> <p>2:32 – About Obviously and why Mae started it </p> <p>3:14 – What drew Mae to social media marketing? </p> <p>4:10 – Brands Mae has worked with + Examples </p> <p>5:15 – Why you need to consider getting on TikTok </p> <p>9:30 – How to work with influencers on TikTok </p> <p>11:27 – Why utilizing micro influencers is better </p> <p>12:58 – An example of a campaign that works well with micro influencers on TikTok </p> <p>14:17 – Cost: What to expect to pay influencers on TikTok </p> <p>17:36 – Working with Millie Bobby Brown’s line Florence by Mills </p> <p>18:07 – Tips on how to select the right influencer on TikTok </p> <p>19:55 – Analytics tools Obviously uses </p> <p>20:56 – What Mae wants people to know about influencer marketing </p> <p>22:42 – The importance of the messaging and campaign in influencer marketing </p> <p>24:52 – Stay connected with the people that love your brand </p> <p>25:49 – She shares her favorite growth driver. </p> <p>26:23 – Her most recommended book </p> <p>Plus, a whole lot more! </p> </div> <div> </div> <div> <div> <p><strong>Visit Mae's Websites:</strong></p> </div> <div> <p><strong>Email Mae: <a href="mailto:mae@obvious.ly" target= "_blank" rel="noopener">mae@obvious.ly</a></strong></p> </div> <div> <p><a href="https://twitter.com/maewow?lang=en" target="_blank" rel="noopener"><strong>Follow her on Twitter</strong></a></p> </div> <div> <p><a href="https://www.instagram.com/maewow/?hl=en" target= "_blank" rel="noopener"><str