Gartner Creates Another Category for Everyone to Ignore

<span style="font-weight: 400;">All links and images for this episode can be found on</span> <a href= "https://cisoseries.com/gartner-creates-another-category-for-everyone-to-ignore/"> <span style="font-weight: 400;">CISO Series</span></a> <p>I have talked to vendors who get all excited about Gartner opening up a new category for them. All I can think is uggh, something new to confuse the security marketplace. I know there's a need to label products in categories to simplify sales. But the complexity is driving buyers nuts.</p> <p>This week’s episode is hosted by me, <a href= "https://www.linkedin.com/in/davidspark/">David Spark</a> (<a href="http://twitter.com/dspark">@dspark</a>), producer of CISO Series and <a href= "https://www.linkedin.com/in/csoandy/">Andy Ellis</a> (<a href="http://twitter.com/csoandy">@csoandy</a>), operating partner, <a href="http://ylventures.com/">YL Ventures</a>. Our sponsored guest is <a href= "https://www.linkedin.com/in/rjfriedman/">RJ Friedman</a>, CISO, <a href="https://www.buchanan.com/">Buchanan Technologies</a>.</p> <p><strong>Thanks to our podcast sponsor, Buchanan Technologies</strong></p> <p><a href= "https://www.buchanan.com/it-security-help/"><span style="font-weight: 400;"> <img src= "https://assets.libsyn.com/secure/show/24425/BuchananTechnologies_Banner.png" alt="Buchanan Technologies" width="600" height= "100" /></span></a></p> <p><em><span style="font-weight: 400;">Short staffed and overworked IT groups can be overwhelmed by the massive scope of a comprehensive cybersecurity program. Buchanan Technologies makes the complex simple with our twenty-four by seven, customized, vetted strategies that identify risks, detect threats, implement security controls, and protect the confidentiality, availability, and integrity of your data. <a href= "https://www.buchanan.com/it-security-help/">Discover more</a>.</span></em></p> <p><span style="font-weight: 400;">In this episode: </span></p> <ul> <li><span style="font-weight: 400;">Do we need another industry-produced acronym?</sp