Gamifying a route to a long-term credit relationship, with Jorge Enriquez (Credilikeme)

<p>The Mexico lending market is not one I know well. It’s not one I know at all, truth be told.</p><br><p><br></p><p>Luckily, Jorge Enriquez is blessed with an infectious laugh and an easy manner that immediately put me at ease. It’s something I soon learned was part of the DNA of his business: “we understand that asking for a loan is a stressful situation, so we need to create the right environment for our customers to feel 'eh, we got you, you're with <em>Credilikeme</em>, just chill, relax, we're going to take care of you...'”</p><br><p><br></p><p>Credilikeme is a personal loan business built on experimentation and gamification, and built for borrowers - we discuss all of this and more on today's episode.</p><br><p><br></p><p>If you would like to learn more about Credilikeme, head on over to their website: <a href="https://credilike.me/" rel="noopener noreferrer" target="_blank">https://credilike.me/</a> </p><br><p><br></p><p>But they're also big on social media. Start with YouTube, where they put out a lot of content <a href="https://www.youtube.com/c/CredilikemeOficial" rel="noopener noreferrer" target="_blank">https://www.youtube.com/c/CredilikemeOficial</a> or click here for <a href="https://www.instagram.com/credilikeme/?hl=en" rel="noopener noreferrer" target="_blank">Instagram</a> or <a href="https://twitter.com/Credilikeme?s=20&amp;t=i8xvhMxPivFnKyWDiU9vGw" rel="noopener noreferrer" target="_blank">Twitter</a></p><br><p><br></p><p>For my stuff, visit me <a href="https://www.linkedin.com/in/brendanlegrange/" rel="noopener noreferrer" target="_blank">on my LinkedIn page</a> (feel free to connect), while my action-adventure novels are on <a href="https://www.amazon.co.uk/dp/B0133U3HGC/ref=cm_sw_em_r_mt_dp_6VS5451P6XEAX61A9G5J" rel="noopener noreferrer" target="_blank">Amazon, some versions even for free</a>, and my work with ConfirmU and our gamified psychometric scores is at <a href="https://confirmu.com/" rel="noopener noreferrer" target="_blank">https://confirmu.com/</a> and on episode 24 of this very