From Luscious Garage to Earthling Automotive: A Rebranding Journey [RR 837]

Recorded Live at Vision 2023, Carolyn Coquillette, founder of Luscious Garage and CEO of Shop-Ware, discusses rebranding her business from Luscious Garage to Earthling Automotive. She talks about the challenges of choosing a new name and logo and moving to a new location. Earthling Automotive will also be a training center for EVs and hybrids. <p style="line-height: 16.5pt">Carolyn Coquillette, <a href="https://earthlingauto.com/" target="_blank" rel="noopener">Earthling Automotive</a><a href="https://lusciousgarage.com/" target="_blank" rel="noopener">,</a> San Francisco, CA. She’s also the Founder and CEO of Shop-Ware. Listen to Carolyn’s other episodes <a href="https://remarkableresults.biz/?s=%22Carolyn+Coquillette%22" target="_blank" rel="noopener">HERE</a>.</p> Show Notes <ul> <li>Rebranding from Luscious Garage to Earthling Automotive- the process of rebranding her business, including choosing a new name and logo.</li> <li>Moving to a New Location- Carolyn talks about moving her business to a new location that is outside of the congested area of San Francisco, making it easier for customers to access.</li> <li>Earthling Automotive Training Center Carolyn discusses using the old location for EV and hybrid training</li> <li>Electric and Hybrid Cars- the increasing popularity of electric and hybrid cars, the commitments of automakers, and the impact on the automotive industry.</li> <li>Carolyn's Year as the ASCCA President- challenges your leadership skills to activate and inspire people that are volunteers, collaboration, what is motivating? Support from shop owners and corporate partners</li> <li>Carolyn's time management- Carolyn talks about the importance of time management and how she balances her time between her repair shop and Shop-Ware.</li> <li>Shop-Ware- Carolyn talks about her role as CEO of Shop-Ware and how the team she has built allows her to continue innovating in her own repair shop.</li> </ul><br/> Thanks to our Partner, NAPA AUTO CARE <span data-sheets-value="{&