From journalism to SEO with Jennifer Slegg

<div align="left"> <table> <tbody> <tr> <td> <p><span style="font-weight: 400;">In this episode of Search Off the Record, Gary and Lizzi talk with a guest from the larger Search Marketing Community, Jennifer Slegg - an expert on all things Search Engine Marketing, specializing in the Quality Rater's Guidelines and E-A-T. Reminisce about the internet in the early 2000s, hand-coded websites, minimal search results, no ads, and straight-to-the-point content. Jennifer shares her experience transitioning from journalist to Search Marketer, the writing process for her well-known detailed analysis on changes in the Quality Rater's Guidelines, and more! Was there any data available about what people searched for in the early 2000s? What does E-A-T stand for? Listen to find out!</span></p> <br /> <p><span style="font-weight: 400;">Resources:</span></p> <p><span style="font-weight: 400;">Episode transcript → <a href= "https://goo.gle/sotr051-transcript" target="_blank" rel= "nofollow noopener">https://goo.gle/sotr051-transcript</a> </span></p> <p><span style="font-weight: 400;">Jennifer on Twitter →</span> <a href="https://goo.gle/3OKwNad"><span style= "font-weight: 400;">https://goo.gle/3OKwNad</span></a><span style= "font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Jennifer's 2022 guide to understanding Quality Rater Guidelines updates →</span> <a href= "https://goo.gle/3OKwNad"><span style= "font-weight: 400;">https://goo.gle/3OKwNad</span></a><span style= "font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">The SEM Post →</span> <a href= "https://goo.gle/3UjqMm9"><span style= "font-weight: 400;">https://goo.gle/3UjqMm9</span></a><span style= "font-weight: 400;"> </span></p> <br /> <p><span style="font-weight: 400;">Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.</span></p> <br /> <p><span style="font-weight: 400;">#SOTRpodcast</span></p> </td> </tr> </tbody> </table> </div>