From Idea to Amazon: The story behind the book

<p>Episode #160 // With the US publication of my book, <a href="https://www.amazon.com/No-Bullsh-Leadership-Martin-Moore/dp/1948122782" rel="noopener noreferrer" target="_blank"><em>No Bullsh!t Leadership</em></a> on the horizon, we decided to dedicate this episode to tell the story of how the book journey unfolded, from start to finish.</p><p><br></p><p>There are some important takeaways from this tale, which I know you’ll be able to apply to your own career journeys. I talk in detail about the strategy, delivery, people, marketing, and PR aspects of the publishing process. I also expose some of the obstacles we had to overcome along the way.</p><p><br></p><p>Anything this episode does to inspire you to be bolder, and attempt grand things will make this totally worthwhile!</p><p><br></p><p>//</p><p><br></p><p>Over my career I've done a LOT of interviews. This one was by far the most personal.</p><p><br></p><p>With COVID hampering our in-person studio plans,&nbsp;<a href="https://riazmeghji.com/" rel="noopener noreferrer" target="_blank">Riaz Meghji</a>&nbsp;and I virtually sat down to talk all things <em>No Bullsh!t Leadership</em> to celebrate the book publication!</p><p><br></p><p>We covered so many personal and professional topics, and my beautiful wife Kathy even made an impromptu appearance to share her experience of me over the past 3 years as I've built this business with Em.</p><p><br></p><p>I would love for you to join me next week where we'll air this interview! When it's finished, Em and I will be running a live Q&amp;A with you - bring your best, no bullshit leadership questions for me!</p><p><br></p><p>Register for the free virtual event here:&nbsp;<a href="https://bit.ly/3xQ2MeY" rel="noopener noreferrer" target="_blank">https://bit.ly/3xQ2MeY</a></p><p><br></p><p>The event will be run on the 29th September at 8am AEST / which is the 28th September at 6pm ET.</p> &#10;&nbsp;<br /><hr><p style='color: grey; font - size: 0.75em; '>See <a style='color: grey; ' target='_blank' rel='noopener noreferrer'