From General Manager to Business Strategist with Eric Tjoeng

<p>In today’s episode, Jeff interviews Eric Tjoeng in Sydney Australia. Eric was recruited from Sydney University’s campus after completing his economics degree and postgraduate studies in IT. After college he landed a job at one of the big Accounting firms in Sydney and after a few years went on to set up an accounting system and launch a franchise system for other companies. He also worked his way up to General manager of a billion dollar company in Singapore. Eric has seen first hand from his friends that small to medium businesses spend a lot of time putting out fires and he wants to help them grow their business like big businesses do. </p> <p> </p> <p>Eric and Jeff discuss:</p> <p> </p> <ol><li style="font-weight:400;">Once he finished his Economics degree from Sydney University, he did his postgraduate qualifications in IT.</li> <li style="font-weight:400;">That landed him a job with the big (4) Accounting advisory firm in Sydney.</li> <li style="font-weight:400;">Later he worked at Jaguar Land Rover where he was responsible for setting up the accounting system for a landrover division.</li> <li style="font-weight:400;">Worked at Avis Australia owned by Avis America Inc. at the time and helped them to launch a franchise system in Sydney.</li> <li style="font-weight:400;">Then Eric was a General Manager for a 1.4 Billion company in Singapore.</li> <li style="font-weight:400;">Eric had a light bulb moment: when he realized that his friends with small/medium business spent a lot of time putting out fires.</li> <li style="font-weight:400;">He joined a CFO & business advisory company with 60 partners in Australia and New Zealand.</li> <li style="font-weight:400;">Left in 2015 to start his own management consultancy company with 7 partners.</li> <li style="font-weight:400;">4 out of 5 companies go out of business in the first 5 years.</li> <li style="font-weight:400;">Most small/medium size businesses fail because they don't have a clear strategy or direction of their objective and how to get there.</li> <li sty