From crohn's & cancer to building a thriving business that changes lives with TOTO foods! with Sydney Webb EP: 41

<p>Discover the journey of turning passion into a thriving business venture on this episode of the Say Yes Anyway Podcast. Join us as we dive into the inspiring story of Sydney Webb from TOTO Foods, a determined entrepreneur who transformed her own healing from Crohn&#39;s &amp; cancer to the love for baking and healthy recipes into a successful cookie business, &quot;Toto.&quot; Learn how she overcame challenges, built meaningful relationships with retailers, and attracted investors while staying true to her core values.</p> <p><br></p> <p>Episode Highlights:</p> <p><strong>1. Discovering the Passion</strong></p> <p>Uncover how our Sydney, initially uncertain about her career path, found her true passion from her own healing journey while baking and experimenting with healing adaptogenic recipes. </p> <p><br></p> <p><strong>2. From Recipes to Business</strong></p> <p>Gain insights into the early days of recipe testing and the shift in mindset that led Sydney to venture into entrepreneurship. Explore the challenges she faced while starting a business without prior experience.</p> <p><br></p> <p><strong>3. The &quot;Aha&quot; Moment</strong></p> <p>Dive into the pivotal moment when Sydney&#39;s cookies received an overwhelming response and they knew the world needed these. Explore how this positive reception ignited her belief in her product&#39;s market potential!</p> <p><br></p> <p><strong>4. Starting with Limited Resources</strong></p> <p>Learn how Sydney managed to kickstart her business with minimal resources. Discover the strategic approach she took to fund her cookie venture through presale initiatives &amp; with taking on many roles.</p> <p><br></p> <p><strong>5. Building Relationships</strong></p> <p>Uncover the power of personal connections in the world of business. Explore how Sydney forged strong relationships with retailers by going the extra mile and standing out from the competition. Learn how she secured initial funds from friends and family before catching the attention of institutional investors