Four 'whys' every prospect must ask and answer

<p class="MsoNormal" style= "mso-margin-top-alt: auto; margin-bottom: 0cm; line-height: normal; vertical-align: baseline;"> <span style= "font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;"> Listen in as we explore the crucial topic of how salespeople should act as leaders with <a href= "https://www.linkedin.com/in/jamesrores/">James Rores</a>, CEO and founder of the Floriss Group.</span></p> <p class="MsoNormal" style= "mso-margin-top-alt: auto; margin-bottom: 0cm; line-height: normal; vertical-align: baseline;">  </p> <p class="MsoNormal" style= "mso-margin-top-alt: auto; margin-bottom: 0cm; line-height: normal; vertical-align: baseline;"> <span style= "font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;"> He talks about the universal buying cycle, underpinned by four essential questions that every prospect must consider before making a purchase.</span></p> <p class="MsoNormal" style= "mso-margin-top-alt: auto; margin-bottom: 0cm; line-height: normal; vertical-align: baseline;">  </p> <p class="MsoNormal" style= "mso-margin-top-alt: auto; margin-bottom: 0cm; line-height: normal; vertical-align: baseline;"> <span style= "font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;"> This discussion emphasises the need for salespeople to respect the buyer's process, align their sales strategies with the buying cycle, and adopt a customer-centric approach.</span></p> <p class="MsoNormal" style= "mso-margin-top-alt: auto; margin-bottom: 0cm; line-height: normal; vertical-align: baseline;">  </p>