Four Cues to Creating a Meaningful and Measurable Marketing Campaign

<p>Championed by our friends at Community Futures Sunrise</p><p>Marketing is often the most exciting part of running a business. It’s fun, fluid and brings our story to the world. But does the world really want to hear it? Many times, because of the way we’re telling the story, the answer is (a painful) "No!"—ask any sales rep to attest.</p><p>But marketing, when done right, is an extremely powerful tool that communicates our message in a meaningful way, building our brand and our business.</p><p>We recognize the challenges Founders face when creating a marketing campaign that counts.  We’ve been there ourselves. So today, we're bringing in NTN Pro, Jill Sauter, Principal of Jill Sauter Marketing and Communications, to help us craft a measurable marketing plan—one that delivers a solid return on our investment of time and money.</p><p>And hey, she also shares a number of brilliant worksheets to guide us along the way.</p><p><strong>Part 1 // The Features and Benefits of a Solid Start</strong><br>You may be sitting with a blank page open, ready to unleash your marketing prowess. You type in the headline… but then there’s an abrupt pause.</p><p>Where do you start? You’re riddled with a tsunami of questions. Should you market your business as a whole, or each product separately? Who are you marketing to? What do you need to tell them?</p><p>Fortunately, we have Jill with us to help put pen to paper and kickstart our efforts in a purposeful way.  </p><p>In addition to locking in our starting point, Jill reminds us to focus on the solution! Knowing what problem we solve will always steer our efforts in the right direction. Rather than spouting features, focus on the benefits. This is what catches and holds the attention of your audience, explains Jill.<br>Knowing what problem we solve will always steer our efforts in the right direction<br>Curious?  Join us for Part 1 as Jill gets us off to a solid start.</p><p>// Download the Customer Information Checklist <br>// Download the Purchasing Process Worksheet </p