Fostering founder brand as a competitive advantage with Dave Gerhardt

<p><strong>Key Points:</strong></p><ul> <li>Dave explains why having a visible founder can set you apart (01:20)</li> <li>I explain why nepotism is not a thing of the past, and how to cultivate yours (02:50)</li> <li>Dave unpacks how founder story made a difference at Drift (03:22)</li> <li>My thoughts on brand storytelling, and why your story is your strategy (06:02)</li> <li>How Privy approached developing founder brand (07:44)</li> <li>How Ben Jabbawy used his podcast as a content cache (09:30)</li> <li>I explain why I put myself at the forefront when starting my company, CXL (10:33)</li> <li>Dave explains the unquantifiable ROI of personal branding (13:05)</li> <li>Dave dives into the risks of building a brand on an individual (16:04)</li> <li>Dave talks about quality vs. quantity when it comes to social media (20:02)</li> <li>My advice on social media strategy when you’re first starting out (22:10)</li> <li>Why you should be prioritizing meaningful content on social media (25:15)</li> <li>Wrap up (26:50)</li> </ul><p><strong>Mentioned:<br></strong><br></p><p><a href="https://www.linkedin.com/in/davegerhardt/">Dave Gerhardt LinkedIn</a></p><p><a href="https://twitter.com/davegerhardt?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">Dave Gerhardt Twitter</a></p><p><a href="https://davegerhardt.com/">DGMG</a></p><p><a href="https://founderbrand.com/">“Founder Brand” by Dave Gerhardt</a></p><p><a href="https://twitter.com/dcancel">David Cancel Twitter</a></p><p><a href="https://www.drift.com/">Drift</a></p><p><a href="https://twitter.com/jabbawy">Ben Jabbawy Twitter</a></p><p><a href="https://www.privy.com/">Privy</a></p><p><a href="https://twitter.com/araskin">Andy Raskin Twitter</a></p><p><a href="https://twitter.com/randfish?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">Rand Fishkin Twitter</a></p><p><a href="https://twitter.com/garyvee?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">Gary Vaynerchuk Twitter</a></p><p><br><strong>My Links:<br></strong><br></p><p><a href="https