For the Best Results Compound Your Focus

<p>The clearer the focus in your business, the better the results. Find out how to get a compounding effect. Please listen to this podcast.</p> <p><span style="text-decoration: underline;"><strong>Podcast Transcript</strong></span></p> <p>About 95% of entrepreneurs have more than one business. Scratch that—actually more than three or four businesses. And that’s a very bad idea. I often find this when I first start working with a new client – they all have 3 or 4 projects rattling around on their desks and in their minds.</p> <p>When you focus on one business, everything you do has a compound effect.</p> <p>Just like compounding interest (as we know works a treat with money). With focus all the traffic you’re driving— the launches you have, the rollouts of new offers—it’s all leveraged because your customers coming in are able to spend more and buy more often.</p> <p>If you’re doing more than one business, stop. It doesn’t compound.</p> <p>Every one of your efforts is actually watered down by half because you’re splitting your focus and time with each separate business. Now imagine how watered down efforts are when you have three or four or five businesses.</p> <p>In the book <a href= "https://www.amazon.com.au/Monk-Who-Sold-His-Ferrari/dp/0062515675"> The Monk who sold his Ferrari</a> by Robin Sharma there is a fabulous parable. If you were in the woods and you were freezing and all you had was some sticks, some letters from a friend a magnifying glass and a tin of tuna – how would you light a fire to get warm.</p> <p>So in your ONE business, there should be ONE focal point. That means no matter how many products or Channels or campaigns you create, they all eventually lead to that one core product you’re trying to sell.</p> <p>For me, it’s about Client Generation. Every book and free webinar and extra piece of content is all driving toward that ONE core product in the ONE business. <a href= "https://petergianoli.kartra.com/page/G1a111">The 24-7 Client Generation System</a></p> <p>It also gives you a chance to ge