Following Up With Dormant Clients - RD303

<p class="p1">Episode Sponsor: <a href= "https://resourcefuldesigner.com/stickermule" target="_blank" rel= "noopener">StickerMule</a><br /> <br /> How often do you follow up with dormant clients? I’m not talking dormant like they haven’t replied to an email in a few days. However, following up is always a good idea when you don’t receive an expected reply.</p> <p class="p1">I’m talking about following up with dormant clients months or even years after you’ve completed whatever project you did for them.</p> <p class="p1">In episode 72 of Resourceful Designer, I discussed <a href="https://resourcefuldesigner.com/episode72">getting new work from existing clients</a>. It’s proven that getting new work from existing clients is much easier than landing new clients. After all, you don’t have to worry about the awkward introductory phase since you already know each other. You have a proven track record, so you and your client know what to expect.</p> <p class="p1">And yet, even though it’s much easier to get new work from existing clients. Many designers don’t actively seek out that work.</p> <p class="p1">Why is that? You may be thinking to yourself. “I don’t want to bother them. The clients know me. If they have more work for me, they’ll contact me.” But that’s not always the case.</p> <p class="p1">I’m not saying they won’t contact you when they have more work. They probably will. The problem is clients don’t always realize they have work for you.</p> <p class="p1">What? What are you talking about, Mark? No, it’s true. It’s a case of “out of sight, out of mind.” Your dormant client isn’t thinking about you; therefore, they aren’t thinking of the work they could be sending you.</p> <p class="p1">I want to run an experiment with you right now.</p> <p class="p1">Last week I went to the dentist for a routine checkup. I’m happy to say they found nothing wrong with my teeth. I take dental hygiene seriously, so I scheduled a new appointment for a cleaning in 9 months.</p> <p class="p1">Now, let me ask you this. Did you think