Focus On This and You'll Be Out of Business

<p>It can be very easy to fall into the trap of building your business with straw instead of brick.  In this episode we discusses short-term thinking versus long term thinking and why it is critical to focus on the long-term consequences of every decision. <br/><br/><b>Highlights<br/></b><br/></p><ul><li>If you build a business that is weak on fundamentals you will be in trouble or out of business when market issues occur.<br/><br/></li><li>Short term thinking are things like, “we need this deal because we need cash”. Decisions that are for now and effect now without consideration for the consequences.<br/><br/></li><li>Long term thinking considers how every decision will impact the business in the future.<br/> </li><li>You should be looking at ways to get customers to spend long term money. Creating new options for products or services. Catch and keep the right kind of customers.<br/><br/></li><li>Having strong processes that can grow is a good long-term strategy.<br/><br/></li><li>When prospecting, think in terms of months and years. Do not get frustrated if they are not ready now.<br/><br/></li><li>You must have the courage to say “NO” to deals that don’t have a positive long-term impact.</li></ul><p><br/><br/></p>