Focus-fueled growth with Seamless.AI's Brandon Bornancin

<p><strong>Summary:<br></strong><br></p><p>This week on How to Win: Brandon Bornancin, founder and CEO of Seamless.AI, a platform focused on sales, lead generation, and prospecting via an advanced search engine. Launched in 2018, Seamless.AI grew out of a list-building agency called Seamless Contacts founded three years earlier. Seamless.AI recently completed a nearly $100M funding round, and in under four years has earned a billion dollar valuation. In this episode, we take a look at Seamless' decision to stay focused on their core product, the outbound sales strategy that has allowed them such rapid growth, and the upside of entering a big category with a lot of competition. I weigh in with the model I used to grow a SaaS company from an agency, winning through relentless focus, and the importance of thought leadership in today's marketing strategies. </p><p><br><strong>Key Points:</strong></p><ul> <li>Seamless.AI's early days as a list building agency (01:13)</li> <li>I weigh in on the benefits of starting a SaaS company by offering a manual service, and the model I've used to grow from there (03:34)</li> <li>Brandon describes the competitive landscape Seamless entered into, and why they weren't afraid to compete in a big category (08:15)</li> <li>I share my thoughts on the advantages of tapping into pre-existing demand, with a quote from Drift's David Cancel (10:14)</li> <li>Brandon explains how staying focused led to early success for Seamless (11:56)</li> <li>My advice on winning through relentless focus, with a quote from Qualtrics' Ryan Smith (14:04)</li> <li>Brandon takes us through Seamless' main competitive advantage (15:47)</li> <li>How a robust content marketing strategy has been key to Seamless' success (19:22)</li> <li>My thoughts on creating demand and awareness through thought leadership (20:50)</li> <li>Brandon unpacks Seamless.AI's targeted outbound sales strategy (21:33)</li> <li>Wrap up (27:45)</li> </ul><p><strong>Mentioned:</strong></p><p><a href="https://www.linkedin.com/in/brando