
FoA 324: Dry Farmed Orchards, Wild and Heritage Apples and Natural Cidermaking with Brendan Barnard of Posterity Ciderworks
SB Virk
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Visit our presenting sponsor: www.CalgaryAgbusiness.com Posterity Ciderworks: https://posterityciderworks.com/ Brendan Barnard Twitter: https://twitter.com/IntractableLion Posterity Ciderworks Twitter: https://twitter.com/posteritycider Kris Barnard Twitter: https://twitter.com/KrisMBarnard FoA 318: The Budding American (Hard) Cider Industry with Greg Peck, Ph.D. https://player.captivate.fm/episode/49237ec9-117d-4d16-9569-0672b5e9aeca Today’s episode features Brendan Barnard of Posterity Ciderworks. To set some context here, a lot of the episodes on this show are focused on efforts to scale solutions: venture capital, commodity crops, hardware and software. And those are incredibly important to continue to find ways to improve our global food system. But I think too often there’s a tendency in agriculture to think something has to have the potential to reach some sort of global scale and FEED THE WORLD in order to matter. If you’ve listened to many of these episodes, you already know that I believe innovation and progress can many different forms. Some will look like solutions that can improve the way millions or billions of people eat. Others, which I equally enjoy, are stories of craft, of skill, of care, of community. Stories that are delightfully unscalable, but no less important. Many times, these are the stories that can teach us the most about agriculture and the most about ourselves. I think we have a story like that for you today. It also helps that it ties together a few passions of mine: cider, nature, and value-added agriculture. Today’s episode speaks to several of the seven consumer values we talked about in episode 300, especially the need for a connection to an authentic source. Brendan and his wife Kris were living in the bay area working in tech. They had some fruit trees in their backyard and seven years ago Brendan dove headfirst into cider making. Eventually they bought property in Calaveras County, about 140 miles away with a long term plan of eventually starting
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FoA 324: Dry Farmed Orchards, Wild and Heritage Apples and Natural Cidermaking with Brendan Barnard of Posterity Ciderworks
SB Virk