FoA 255: [Tech-Enabled Advisor Series] Matt Larson, Agronomy Sales Manager at CHS

<p><strong>Today’s episode is brought to you by</strong> <a href= "https://sentera.com/"><strong>FieldAgent by Sentera</strong></a><strong>.</strong></p> <p><span style="font-weight: 400;">One key piece of the agtech conversation that often gets overlooked is the most likely customer for a lot of digital tools may not actually be a farmer. For many of them, an advisor to that farmer may be the one actually performing that task, and may have the biggest vested interest in adopting cutting-edge technologies. </span></p> <p><span style="font-weight: 400;">We’re calling this little mini-series “The Tech-Enabled Advisor.” We will profile some of the farmers’ advisers: agronomists, ag retailers, consultants, and other local professionals that farmers rely on for guidance, advice, and implementation. To help me identify the right tech-savvy advisors for these episodes, and to make sure we hear from different types of guests, I’ve asked various agtech companies to partner with me on these episodes.  The first one to say yes, was the sponsor of today’s episode:</span> <a href= "https://sentera.com/fieldagent-platform/?gclid=Cj0KCQjw9_mDBhCGARIsAN3PaFOZfawKMS4VddWQZ9Rl9acFFrKTBZnRAcFDOGE_A7LVSbHrfQysmocaArOSEALw_wcB"> <span style="font-weight: 400;">FieldAgent by Sentera</span></a><span style="font-weight: 400;">. FieldAgent enables agronomic advisors to make more timely decisions by taking data they’re already using on a daily basis – such as satellite, weather, equipment, soil, and field operations and integrate it with drone data and their machine learning capabilities.</span></p> <p><span style="font-weight: 400;">In this episode, we are joined by Matt Larson, Agronomy Sales Manager for</span> <a href= "https://www.chsholdrege.com"><span style= "font-weight: 400;">CHS</span></a> <span style= "font-weight: 400;">in Holdredge, Nebraska. CHS is a leading global agribusiness owned by farmers, ranchers and cooperatives across the United States. Matt and his team of 6 utilize technology like</span> <a href= "https://sentera.