Florian Hagenbuch and Mate Pencz - Everything Will Be Bought Online – [Founder’s Field Guide, EP. 37]

<p><span style="font-weight: 400;">My guests today are Florian Hagenbuch and Mate Pencz, co-founders of Loft. Based in Sao Paulo, Brazil, Loft is a digital platform designed to bring Latin American real estate into the e-commerce age. The 3-year-old startup scaled to over $150mm in annualized revenue in 2020 and is on track for multiples higher this year. We dive into the market opportunity in Brazilian real estate and how that differs from the US market, the value proposition for iBuying across the US and Latin America ecosystems, and touch on the potential for Loft to expand from real estate into adjacent services such as mortgages. Florian and Mate are second-time founders and have some great lessons shared throughout the episode. Please enjoy my conversation with Florian and Mate.</span></p> <p> </p> <p><span style="font-weight: 400;">For the full show notes, transcript, and links to mentioned content, check out the episode page</span> <a href= "https://www.joincolossus.com/episodes/40055756/hagenbuch-everything-will-be-bought-online"> <span style="font-weight: 400;">here</span></a><span style= "font-weight: 400;">.</span></p> <p><strong>-----</strong></p> <p><strong>This episode is brought to you by</strong> <a href= "https://www.klaviyo.com/founders"><strong>Klaviyo</strong></a><strong>. Klaviyo is the ultimate marketing platform for e-commerce. With targeted segmentation, email automation, SMS marketing, and more, Klaviyo helps you create your ideal customer experience.</strong></p> <p> </p> <p><strong>See why Klaviyo is trusted by more than 50,000 brands, like Living Proof, Solo Stove, and Nomad, to help them grow their business. For a free trial, check out</strong> <a href= "https://www.klaviyo.com/founders"><strong>klaviyo.com/founders</strong></a><strong>.</strong></p> <p><strong>-----</strong></p> <p><strong>This episode is brought to you by</strong> <a href= "http://eightsleep.com/patrick"><strong>Eight Sleep</strong></a><strong>. Eight Sleep's new Pod Pro Cover is the easiest and fastest way to slee