Finding the right marketing technology for your business – Mike Geller

<div id="contentsContainer" class="style-scope qowt-page"> <div id="contents" class="style-scope qowt-page"> <p id="E288" class="x-scope qowt-word-para-0"><span id="E289" class="qowt-font2-TimesNewRoman">On today’s podcast episode, I’m talking with</span> <span id="E290" class= "qowt-font2-TimesNewRoman">Mike</span> <span id="E291" class= "qowt-font2-TimesNewRoman">Geller, who</span> <span id="E292" class="qowt-font2-TimesNewRoman">is the Chief Technology Officer at</span> <span id="E294" class= "qowt-font2-TimesNewRoman">Tegrita</span><span id="E296" class= "qowt-font2-TimesNewRoman">, a marketing technology consulting firm. He is also a co-author of the book</span> <span id="E297" class="qowt-font2-TimesNewRoman">“</span><span id="E298" class= "qowt-font2-TimesNewRoman">CMO to CRO – The revenue takeover by the next generation executive.</span><span id="E299" class= "qowt-font2-TimesNewRoman">”</span> <span id="E300" class= "qowt-font2-TimesNewRoman">This book describes how an organizatio</span><span id="E301" class= "qowt-font2-TimesNewRoman">nal restr</span><span id="E302" class= "qowt-font2-TimesNewRoman">ucture, combined with effective technology, can exponentially increase a company’s revenue.</span></p> <p id="E303" class="x-scope qowt-word-para-0"><span class= "qowt-font2-TimesNewRoman"> </span></p> <p id="E304" class="x-scope qowt-word-para-0"><span id="E305" class="qowt-font2-TimesNewRoman">Mike attended Ryerson University in Toronto and has 15 years of experience with marketing technology. Mike describes himself as a coffee snob, a Trekkie, a husband, and a proud dad to two beautiful children.</span></p> <p id="E306" class="x-scope qowt-word-para-0"><span class= "qowt-font2-TimesNewRoman"> </span></p> <p id="E307" class="x-scope qowt-word-para-0"><span id="E308" class="qowt-font2-TimesNewRoman">“</span><span id="E309" class= "qowt-font2-TimesNewRoman">Don’t buy technology that is oversized for your business.</span> <span id="E310" class= "qowt-font2-TimesNewRoman">” –</span> <span id="E311" class= "qow