Finding the golden ratio between SEO and brand content with Alessandra Colaci of Mailshake

<p>Alessandra Colaci is the VP of Marketing at Mailshake, is an easy-to-use sales engagement platform for turning cold prospects into warm leads. Brett and Alessandra discuss the golden ratio between SEO and brand content, the 80/20 rule, and the benefits of engaging in Slack communities and building one to one relationships with marketers online.</p><p>0:00 Intro <br>0:58 Conversation with Alessandra <br>2:47 Mailshake <br>6:15 Golden ratio between SEO and brand content <br>9:38 Growing marketing team <br>11:11 Future proofing and cross functional collaboration <br>15:13 Partner marketing role <br>17:55 Enablement and retention <br>23:20 Building relationships online <br>30:40 Goals for next year <br>32:10 Connect with Mailshake <br>32:54 Outro </p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a></p><p>Follow Alessandra | <a href="https://twitter.com/alessandraco">Twitter </a>| <a href="https://www.linkedin.com/in/alessandraco/">LinkedIn </a>| <a href="https://mailshake.com/">Mailshake</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a>    </p>