Find Your Audience with Nathan Yeung | RR228

<p>How many people do you know who would trust their instincts to fly to China, right after college graduation, pitch a business concept to a consultant there – without speaking Mandarin, knowing the person, and really wanting a job?</p><p>My guest this week, Nathan Yeung, did just that. His work in China was the beginning of his entrepreneurial journey, He has since built a successful career helping companies build their marketing teams, and delivering new products into the market </p><p>In this episode, Nathan shares insights on the importance of familiarity in building trust, and emphasizes the power of frequent interactions and how they naturally lead to trust. Stay tuned as Nathan shares his wisdom and practical tips on nurturing meaningful relationships, and the significant role of AI tools in modern marketing.</p><p><br></p><p><strong>In this episode you will learn:</strong></p><ul><li>Nathan’s ideal client </li><li>Two types of marketing activities - Maintenance and Special Initiatives, </li><li>Marketing is actually very simple; all you have to do is to build a level of trust to attain that desired outcome</li><li>How to build trust through familiarity</li><li>The importance of staying ahead with AI in the marketing world</li></ul><br/><p><strong>Connect with Nathan:</strong> <a href="https://www.linkedin.com/in/yeungnathan/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/yeungnathan/</a></p><p><br></p><p><strong>A little about me:</strong></p><p>I began my career as a teacher, was a corporate trainer for many years, and then found my niche training &amp; supporting business owners, entrepreneurs &amp; sales professionals to network at a world-class level. My passion is working with motivated people, who are coachable and who want to build their businesses through relationship marketing and networking (online &amp; offline). I help my clients create retention strategies, grow through referrals, and create loyal customers by staying connected.</p><p><br></p><p><strong>In appreciati