FG outlines plans to boost growth in Nigeria's creative economy

<p>Musawa said Afrobeats and Nollywood are now firmly part of global pop culture and Nigeria has great and contemporary talents in almost every part of the space.</p>, <span>Barrister Hannatu Musawa.</span>, <h2>Newly appointed Special Advisor to President Bola Tinubu on Culture and Entertainment Economy, Barrister Hannatu Musa Musawa, has outlined Federal Government's plans to boost growth in Nigeria's creative economy.</h2>, <p>Musawa, who spoke during a briefing in Abuja on Wednesday, July 19, 2023, explained that the goal is to deliver a national strategy that supports Tinubu's promise to double the nation's economy to $1trn within eight years.</p>, <p>She noted that, as already demonstrated by the bold decisions of the President, the current administration has transformative agenda that has at its core the Nigerian people.</p>, <p>The presidential SA, therefore, said the planned developments in the creative space will reflect this by ushering in a new era where government engages with, and supports the extensive talent in the country in building a vibrant sector on par with global cultural capitals.</p>, <p>Dubbed Destination 2030, the initiative aims to unify all the sectors in the space under a single vision which is to position Nigeria as Africa's creative, cultural, and entertainment capital.</p>, <p>Musawa posited that the reach will be fully inclusive, from literature, music and film to design, visual arts and heritage. "Everything will be in focus and appropriately deployed in promoting Nigeria's cultural identity on a global scale," she said.</p>, <p>According to her, a robust creative and cultural economy can be a significant catalyst for growth and presents an opportunity for Nigeria to leapfrog its current development trajectory.</p>, <p>She said, by implementing the plan, the sector has the potential to become a substantial contributor to the country's economic growth.</p>, <p>Musawa also expressed hopes that the plan will contribute meaningfully to national GDP and create the needed jobs for tal