Feeding the News Cycle

<p>Our guest today is Victoria Broehm, senior director of communications at the <a href="www.afia.org">American Feed Industry Association</a>. AFIA is the world's largest organization devoted exclusively to representing the U.S. animal food industry and its suppliers. That puts AFIA and Victoria right in the middle of a diverse array of ongoing issues and sudden crises.</p><p></p><p>Victoria shares a ton of practical advice on managing issues and responding to crises, including the role that third parties can play in effective response, the importance of a scenario-based approach to crisis communications planning, and the advantages of engaging your entire organization in crisis preparation and response.</p><p></p><p>And listen to the end for a fascinating fact about Victoria and her family to wash it all down. </p><p></p><p>Thank you as always to Jim Cirillo at <a href="jimiumgroup.com">jimiumgroup.com</a> for our original music and to Rachel Greenberger for our original art. </p><p></p><p>Please send questions to wtswtgt@gmail.com and follow us on Twitter at #wtswtgt.</p>