Expired Domains: How to Leverage Established Authority and Backlinks with Sean Markey [Ep.117]

<p><span style="font-weight: 400;">Buying an existing business allows you to skip the building phase and jump straight into generating profit. Similarly, using expired domains can be a cost-effective alternative to starting from scratch. </span></p> <p><span style="font-weight: 400;">This is a tactic that Sean Markey often uses, leveraging expired domains to fast-track the authority of his sites.</span> <span style="font-weight: 400;">Sean is an SEO who specializes in acquiring, building out, and 301’ing expired domains. Using this approach, he has sold over $775k in sites in the last few years. </span></p> <p><span style="font-weight: 400;">In this episode, Sean joins us to shed light on the various benefits of using expired domains. </span></p> <p><span style="font-weight: 400;">We discuss the qualities of a great expired domain, and the red flags you should steer clear of. According to Sean,</span></p> <blockquote> <p><em><span style="font-weight: 400;">“For me the most important characteristics are,</span></em> <strong><em>is the expired domain indexed</em></strong><em><span style="font-weight: 400;">? Then, if it's indexed,</span></em> <strong><em>is it ranking</em></strong><em><span style="font-weight: 400;">? A lot of really powerful expired domains with strong backlink profiles will continue ranking. That makes the pool of possible acquisitions smaller because a lot of sites don't hold their rankings through that expiration process. Then, check</span></em> <strong><em>what the site is ranking for</em></strong> <em><span style= "font-weight: 400;">and ask yourself if it's</span></em> <strong><em>niche-relevant to what you're doing</em></strong><em><span style= "font-weight: 400;">.”</span></em></p> </blockquote> <p><span style="font-weight: 400;">Sean dives into the various ways you can use expired domains, and how long it will take to start seeing results. He also reveals the best places to purchase expired domains and walks us through some strategies you can use to win domain auctions.</span></p> <p><spa