EXPERT SPOTLIGHT - Be best FOR the world, not best in the world with Tim Jones - Episode 34 of Better Business, Better Life!

<p>Tim Jones is the Grow Good Guy, who works with businesses to find their purpose and attain their B Corp certification. A certified B Corporation meets the&nbsp;highest standards of social and environmental impact - this transparent and meaningful contribution to the world is one of Tim's core passions.</p> <p>In this episode he shares the subconscious awakening that led him to pivot away from the medical device industry, to join the movement of companies that were aiming to be the best for the world, not the best in the world.</p> <p>"It seemed all anyone cared about was making money. They didn't care about whether people or the planet got destroyed on the journey.&nbsp;</p> <p>That was the thing that really wasn't sitting with me and that was where my daughter really played a part. Hang on a minute, what world am I creating that she's going to inherit?"</p> <p>He also discusses economic benefits of the B Corp movement and the difference it makes from a business point of view.&nbsp;</p> <p>Learn more about getting aligned with your purpose, reflecting your authentic self in work and the future of the movement that uses business as a force for good. &nbsp;</p> <p><br></p> <p>Tim's Top 3 Tips</p> <p>1. Get the alignment of you and your business</p> <p>If you don't actually know who you are, and you don't actually know what you stand for, you're always going to be suffering from what I call the authenticity gap. You're going to be doing things at work and wanting to build a business that's not actually reflective of who you really, really are. That's the hard, hard sort of mahi that needs to be done that so few people actually want to do. But I and my business are one. Everything that I think and feel I get to express in my business, and that is liberating and exciting in equal measures.</p> <p>2. Do more outbound sales activity</p> <p>If you're in a business and you think you're doing as much as you can, you're not. You can always do more. Just as an example, I sent 500 emails out a month ago about a campaign I