Experiential, Pandemic Pivots & Everything in Between With Smile Direct Club featuring Leigh Finney

<p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">The brand side is anything but boring. But a lot of marketing professionals somehow think it is. </span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">On this episode of Brand-Side, I interview </span><a href="https://www.linkedin.com/in/leigh-finney-759a484/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Leigh Finney</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">. Leigh is the associate creative director at </span><a href="https://smiledirectclub.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>SmileDirectClub</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">, a teledentistry company that makes at-home teeth straightening easier and more affordable. But she got her start in the agency world.</span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">It took Leigh a week — just one week — after her move to SmileDirectClub to be smitten with working in-house. In this interview, we delved deep into her story.</span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Leigh and I talked about:</span></p> <p>&nbsp;</p> <ul> <li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Lessons Leigh learned on the journey from marketing to advertising to the brand side.</span></li> <li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">The best things about being in-house</span></li> <li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: A