Executing an Authentic Digital Marketing Strategy in Luxury Real Estate with Andrew Hong

<p><strong>Topics covered and questions you’ll uncover during this episode:</strong></p><ul><li>Why “segmenting” your email list is key for sending the right marketing messages to the right people, creating a bespoke experience, and getting better results</li><li>The importance of understanding technology’s role in facilitating the customer or client experience, and why it’s still essential to provide excellent face-to-face communication and service</li><li>How to think about the content you create and share, and how to create content that’s actually useful for your email list</li><li>A simple approach to getting started with online content and marketing if you aren’t posting or creating content strategically already, whether you want to do it yourself or outsource the work</li></ul><p><strong>Resources mentioned within the</strong> <strong>episode:</strong></p><ul><li><a href="http://tobeagency.co">Tobe Agency</a></li><li><a href="https://www.luxuryhomemarketing.com/real-estate-agents/ILHM-luxury-report.html">The Luxury Market Report</a></li><li><a href="https://www.luxuryhomemarketing.com/real-estate-agents/home.html">The Institute for Luxury Home Marketing</a></li></ul>