Everything you need to know about launching an online product or service

In this week’s podcast we will be talking all about launching your online product or service. I am going to talk you through all the different steps involved, and some of the key things that make the real difference in terms of the success of a launch.    KEY TAKEAWAYS COVERED IN THE PODCAST   Launching an online product or service is a bit like baking a cake – you have to follow the steps and the process. This is not a quick win, it takes time. You need to create consistent content in the warm up phase so people can engage with you on a regular basis – you need to be known for your product or service. Start building your email list! Love your audience, keep showing up. You can launch a product or service through masterclasses, webinars, live videos, waitlists or challenges. You need to demonstrate what they are going to get if they then purchase from you – give them a taster. The day you do the webinar, masterclass or challenge, is the day you start selling. Start planning your launch 6 weeks in advance. Being live makes it easier to have that conversation whilst they are sat there and they also get to ask you questions. Create downloads and workbooks to add value. Consider your price point – you should offer a discounted rate for people to buy straight away. You could offer a payment plan. Open cart or closed cart – is there going to be a day where people can no longer join? Your sales page is SO important – there is a download on my website and a course in my academy on this subject. Consider why people didn’t buy – follow up with a survey for feedback. Don’t forget to love the members you already have. Review all of your steps before relaunching.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Launching an online product or service is a LONG process, there are so many different steps to it but I promise, if you have the drive and the desire to have an online business, it can be the most wonderful thing. HIGHLIGHTS YOU SIMPLY CAN