Events are cancelled, Jennifer needs to pivot Staff Shop

<p>Jennifer Menard’s life has been about reinvention, regardless of her circumstance. She openly shares her life story growing up in a broken home but perseveres to become a successful entrepreneur. She found her path through a mentor who employed her and then subsequently encouraged her to buy the business she helped build.  She rebrands, brings in a partner and <a href= "http://staffshop.ca">Staff Shop</a> is now staffing events across North America and even the Caribbean. Her business is guided by purpose and all is promising until COVID-19 cancels every event. <br />  <br /> Listen to how Jennifer responds by pivoting her business, earning the admiration and advice from <a href= "https://www.linkedin.com/in/stephen-shaw-98170019/">Stephen Shaw</a> who has produced for the Rolling Stones and Oprah Winfrey; <a href="https://www.linkedin.com/in/joe-jackman/">Joe Jackman</a> who has helped some of the worlds largest brands pivot and <a href= "https://www.linkedin.com/in/sankarkiruba/">Kiruba Sankar</a>, Global Leader, Global Procurement - Corporate Social Responsibility, RBC.<br />  <br /> Small Business Matters series, presented by RBC.</p> <p><span style="text-decoration: underline;"><strong>A troubled start  (01:04)</strong></span><br /> Jennifer shares her story growing up in a troubled home. The chaos and trauma impacted her personally but by surrounding herself with the right people and the right resources, she managed to survive. Leaving home in northern Ontario at 18, Jennifer moves to Toronto, lands a job at <a href="https://www.mlse.com">MLSE</a> and begins to rebuild her life.</p> <p><span style="text-decoration: underline;"><strong>From strength to strength  (03:51)</strong></span><br /> Two years later Jennifer connects with <a href= "https://www.linkedin.com/in/geoff-bagg-3272b5/">Geoff Bagg</a> and joins his company, <a href= "https://www.linkedin.com/company/the-bagg-group/">The Bagg Group</a>. Her path to entrepreneurship and success begins when Jennifer is given an opportunity to start a hospita