Evaluating the Go-To-Market Life Cycle with Karthik Suresh
Evaluating the Go-To-Market Life Cycle with Karthik Suresh

Evaluating the Go-To-Market Life Cycle with Karthik Suresh

Bright Stars

28 min
Business & Finance
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Description

<p>Karthik Suresh is the CTO and Co-Founder of a Go-To-Market platform called Ignition. His experience leading product teams led him to co-found&nbsp;Ignition, the world's first go-to-market platform that allows businesses to manage all stages of the product life cycle.&nbsp;Karthik's career journey revealed to him that product roadmapping was a major pain point. He has since become an expert on building, launching, and scaling products across consumer, enterprise, and data domains. On this episode we discuss the life cycle of a product, the Go-To-Market process, how to acquire funding, and much more. </p>

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