Eureka 322: The future of Brand Britain

What does Brand Britain mean today and what’s next? This week an audience of students, brand leaders, investors and other stakeholders gathered to hear from a panel including writer Ekow Eshun, Belstaff CEO Fran Millar, Rapha founder Simon Mottram and the Academic Dean of CSM Rebecca Wright. Devised and hosted by agency Fresh Britain, the event explored what the UK’s brand means for businesses operating in its slipstream.