Eureka 304: MyMonty

Innovative financial-services company Monty Finance was founded in Lebanon and is headquartered in London. It now has a direct bank – MyMonty – that’s on a mission to “bank the unbanked”, offering solutions for those underserved by traditional institutions. While its successful emergence from the Middle East certainly gives it an interesting perspective, does it also confer a strategic advantage? MyMonty’s CEO, Bruno Martorano, explains.