Ethical Data Collection and Consumer Modeling within Home Product Sales, with Knoq CEO Kendall Tucker
Ethical Data Collection and Consumer Modeling within Home Product Sales, with Knoq CEO Kendall Tucker

Ethical Data Collection and Consumer Modeling within Home Product Sales, with Knoq CEO Kendall Tucker

Hana Tadesse

28 min
Business & Finance
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Description

<p>Featured:<br><strong>Knoq (knoq.com)</strong></p><p><br>Stimulus:<br><strong>Association For Neighborhood &amp; Housing Development (anhd.org)<br></strong><br>Kendall Tucker is the Founder &amp; CEO of Knoq, a technology company that recruits, trains and guides neighborhood sales representatives at scale. Knoq creates stronger, more personalized conversations between reps and their neighbors by using customer modeling to predict the appropriate home product fit for each household. Kendall shares how her company has evolved since it's initial focus on political canvassing, amassing and analyzing a database of 270M Americans, and the strategic shift post-pandemic toward data platform sales.</p>

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