ESW #277 - Chris Cleveland, Matt Mosely, Gianna Whitver, and Joe Payne

<p>This week, in the Enterprise News: Vanta raises a $110M Series B to automate SOC 2, ISO, PCI and other compliance efforts Immuta raises a $100M Series E for secure data access (an everything-old-is-new-again market that’s exploding) Perimeter 81 raises $100M Series C and becomes a unicorn - You get a VPN! I get a VPN! Everyone gets a VPN! Over a dozen other vendors raise funding! IBM acquires EASM vendor, Randori Another Azure vulnerability allowing tenancy escapes Microsoft’s Purview goes beyond DLP and gets into the pre-crime business Half a dozen cybersecurity vendor layoff announcements! We discuss the controversy around Rob Lee’s involvement with developing federal standards for critical infrastructure protection and we say farewell (and good riddance) to Internet Explorer… but not really Then, after the news, we’re going to air some segments recorded at the RSA conference last week.</p> <p> </p> <p>We will cover high level winning strategies in cybersecurity marketing. The do's and don'ts for our specific industry and key factors of success in a go to market strategy.</p> <p>Segment Resources: <a href= "https://cybersecuritymarketingsociety.com/podcast/">https://cybersecuritymarketingsociety.com/podcast/</a></p> <p><a href= "https://insight.cybersecuritymarketingsociety.com/survey2021?_gl=1*1wcqhp6*_ga*MTg4ODExOTY2Ny4xNjU0MTc1NDM3*_ga_GS9X0J5FZC*MTY1NDE3NTQzNi4xLjEuMTY1NDE3NTU3MC4w&_ga=2.81844830.933834121.1654175437-1888119667.1654175437"> https://insight.cybersecuritymarketingsociety.com/survey2021?_gl=1*1wcqhp6*_ga*MTg4ODExOTY2Ny4xNjU0MTc1NDM3*_ga_GS9X0J5FZC*MTY1NDE3NTQzNi4xLjEuMTY1NDE3NTU3MC4w&_ga=2.81844830.933834121.1654175437-1888119667.1654175437</a></p> <p> </p> <p>Two important shifts over the last two years transformed what we once knew as an on-premise ecosystem into a global system accessible from anywhere. One is remote work, which began as a temporary measure to get us through the early days of the pandemic and has since become the norm. The other is cloud adoption, which was mainstream ev