Establishing Your Brand Purpose with Priya Chopra

Born and raised in Montreal with an East Indian heritage, Priya Chopra is the founder and CEO of 1Milk2Sugars, a thriving public relations agency specializing in influencer marketing, social media and media relations. Priya launched 1Milk2Sugars in 2012 and expanded its footprint within a year, making it one of Montreal’s only boutique agencies to penetrate the national media hub of Toronto. During that same period, Priya helmed the creation of 1Milk2Sugars’ social media division, giving her team first-mover advantage in the now-critical digital space. In this episode, Priya discussed women entrepreneurship, diversity and inclusion, and how to establish your brand purpose.