ES Magazine Rebrand: How to transform a London icon

<p>To mark its 35th anniversary, the Evening Standard’s ES magazine has undergone a rebrand, starting with a special issue celebrating the milestone.</p><br><p>The new-look publication, which originally launched in 1987 as a monthly magazine, has promised to bring ‘an added dimension of living to our great city’.</p><br><p>Ben Cobb is the new editor behind the rebrand, and says he wants it to be witty, confident and opinionated.</p><br><p>He discusses what has changed for ES Magazine in 2022, what’s to come, and why he loves London.</p><br><p><br></p><br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>