Ermia Hamidzadeh on Competing with Amiri, Falling Out with Eric Bellinger, Brand Loyalty & More

Ermia talks about his ride in the fashion industry, working Diddy, Eric Bellinger, brand loyalty and more. ----- 00:00 Intro 0:00 Ermia talks about starting his venture in fashion and getting in trouble with the law 1:10 Ermia on how he fell out from being involved with a brand with Eric Bellinger 1:45 Ermia breaks down his latest fashion brand “Palm Eleven” and what it means 2:25 Ermia talks about borrowing $1,000 from his sister to start his first fashion brand 4:00 Ermia on using Google Translate to sext his girlfriend 6:45 Ermia talks about how he got Jamie Foxx to model his fashion brand and getting on the news 12:15 Ermia breaks down working with Diddy and falling out with Eric Bellinger 15:35 Ermia talks about how he forgot to remind himself to enjoy the blessings in the moment 20:30 Ermia talks about losing his virginity at 13 years old and wanting to be in the WWE 22:40 Ermia talks about getting kicked out of football for fighting and how his family reacted when he moved to LA 24:50 Ermia talks about how his dad abandoned his family in India and dealing with his mom getting cancer 29:00 Ermia talks about the quality of fabrics he chooses and customers never returning his products 31:30 Ermia on why he is competing with Amiri directly and trying to get into Nordstrom 38:00 Ermia talks about how Essentials is not all made in America and finding fake products 40:30 How the originality is based on the design and cuts and the importance of keeping limited inventory 42:45 Ermia talks about what it takes to get your product in front of celebrities and manifesting himself to get to No Jumper 45:30 Ermia describes the background story on his brand, logo and image 48:15 Ermia talks about why he keeps his products at an average price point and why brands charge outrageous prices 52:30 Ermia on extra details like hang tags adding an exclusive packaging experience 54:30 T-Rell talks about loving what you sell and how women and men are different as far as brand loyalty 56:50 Ermia on catering to a female clientele an