Eric Siu – Do Not Chase the Money, Chase the Opportunity

<p><a href="https://www.linkedin.com/in/ericosiu/" rel="noopener noreferrer" target="_blank"><strong>Eric Siu</strong></a> is the CEO of content intelligence software<a href="https://www.clickflow.com/" rel="noopener noreferrer" target="_blank"> ClickFlow</a>, which helps you grow your traffic while looking like a genius. He also owns ad agency<a href="https://www.singlegrain.com/" rel="noopener noreferrer" target="_blank"> Single Grain</a> and has worked with companies such as Amazon, Airbnb, Salesforce, and Uber to acquire more customers.</p><p>He hosts two podcasts:<a href="https://marketingschool.io/" rel="noopener noreferrer" target="_blank"> Marketing School</a> with Neil Patel and<a href="https://www.singlegrain.com/leveling-up-podcast/" rel="noopener noreferrer" target="_blank"> Leveling Up</a>, which combined have over 48 million downloads to date.</p><p>He also speaks frequently around the world on marketing and SaaS.</p><p>&nbsp;</p><p class="ql-align-center"><strong>“If you keep chasing the money, you are going to run out of steam at a certain point, and you will not want to keep working at it anymore.”</strong></p><p class="ql-align-center">Eric Siu</p><p>&nbsp;</p><h2><strong>Worst investment ever</strong></h2><p>Eric was in the first year of running his ad agency, and things were not going too well. So he decided to look for something else he could venture into. He ended up settling on the senior living niche that he believed would blow up in a few years.</p><h3><strong>Partnering with his high school mates</strong></h3><p>At the time, two of Eric’s friends from high school were interested in Eric’s idea. They made a power team. One had a finance and operations background, another was a developer, and Eric had a marketing background.</p><p>Together, they started a company called CareSprout. They each contributed $80,000 to start the company.</p><h3><strong>Focusing on too many things at once</strong></h3><p>While the team was great, their heads were not in the game. Each partner had other things th