Eric Schwartzman on Media Monitoring

<p dir="ltr"><strong>In this Marketing Over Coffee:</strong></p> <p>Learn about the state of Media Monitoring Sofware, AI, Fake News and more!</p> <p dir="ltr"><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC616.mp3">Direct Link to File</a></p> <p dir="ltr"><strong id= "docs-internal-guid-69567b36-7fff-5c1b-0477-4bd226c62759">Brought to you by our sponsors: <a href= "http://bit.ly/ahrefs-moc2020">ahrefs</a> and <a href= "https://linkedin.com/MOC">LinkedIn</a></strong></p> <p dir="ltr">The <a href= "https://ericschwartzman.com/monitoring">2020 Media Monitoring Buyers Guide</a></p> <p>What made you write the report?</p> <p>What are the key features of Media Monitoring Software?</p> <p>The transition from clippings to business intelligence with internal and external data sources</p> <p>Quality of the data inputs</p> <p><strong id= "docs-internal-guid-69567b36-7fff-5c1b-0477-4bd226c2">8:39 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: <a href="https://linkedin.com/MOC">Click here to get a $100 for your first campaign!</a></strong></p> <p>Protecting the brand when the generated content is beyond the human ability to consume it all</p> <p>Reccomendation Engines vs. Natural Language Processing (NLP)</p> <p>Tracking message penetration</p> <p>AI vs. Fake News</p> <p dir="ltr"><strong id= "docs-internal-guid-69567b36-7fff-5c1b-0477-4bd226c">17:30 MoC is brought to you by ahrefs - <a href= "http://bit.ly/ahrefs-moc2020">learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!</a></strong></p> <p>Case study - tracking climate change opinions by country</p> <p>The secret to rapidly training your model</p> <p>The legal fight to stop TV scanning</p> <p>Sign up for the <a href= "https://www.marketingovercoffee.com/newsletter/">Marketing Over Coffee Newsletter</a> powered by DotDigital to get early access!</p> <p dir="ltr"><strong id= "docs-internal-guid-69567b36-7fff-5c1b-0477-4bd226c62759"><a href= "