Episode 9: Gathering, Understanding, and Leveraging Insights with Muriel Siadak, PAC

<p>In this ninth episode of Zipher’s Medical Affairs Unscripted, our host Peg Crowley-Nowick, PhD, MBA, Founder & President of Zipher Medical Affairs and Murial Siadak, PAC, spotlight the ever-increasing value and impact of insights on product strategy, positioning, and tactics. As Medical Affairs (MA) teams are now more than ever asking deeper, multifaceted questions to gain insights about the drivers of patient and healthcare professional decisions, Ms. Siadak, current Senior Medical Director at Seagen Inc., shares her vast experience in MA to help us explore the importance of ensuring that insights are appropriately gathered, disseminated to and discussed with internal stakeholders, and leveraged cross functionally.</p> <p>Contact Zipher at <a href= "http://www.ziphermed.com/contact">www.ziphermed.com/contact</a> to learn how to develop a program within your organization.  </p>