Episode 78: How to choose a niche – LIVE Coaching with Lori Blatt

<p class="p1"><span class="s1">Welcome to episode 78.</span> <span class="Apple-converted-space"> </span></p> <p class="p1">I had the honor of speaking to a number of coaches and consultants over the summer and will be publishing a series of these podcasts over the upcoming weeks here on the Sell From Love podcast. These episodes will give you a glimpse into a particular challenge that a coach, consultant or an advisor is experiencing.</p> <p class="p1">In our first episode of this series I am joined by Lori Blatt. Lori is a 19-year serial entrepreneur. She’s been self employed for almost 20 years. As a child, she looked at her dad's sports magazines, and said, I want to do that! And the that she was referring to was <span class="s2">marketing</span>. It wasn't tennis or swimming, it was marketing! So today, Lori helps firm owners, sales directors and business development professionals be more fascinating in order to attract their ideal audience. Her clients are passionate about what they do and Lori helps them take that energy into their brand and marketing. She's a creative soul living in an analytical mind, meaning that her work is the balance of marketing and asking provocative questions, engaging design with well crafted words. Her ability to see the big picture and design prowess and a bullpen of talent to execute the details.<span class= "Apple-converted-space"> </span></p> <p class="p1">Lori comes in with a question around an offer she wants to focus on and she wants to get clear on who it is for. We dive deep into the niching struggle and discuss three key action items to help her get clear on her next steps to clarifying her niche, her offer, as well as the next two-quarters of her business.<span class="Apple-converted-space"> </span></p> <p class="p2"> </p> <p class="p3"><strong>Specifically, here’s what you will learn:</strong></p> <ul> <li><span class="s1">The benefit of picking a niche and how it gives you a focus</span></li> <li>How to get clear on clarifying your niche</li> <li>Why selling from fe