Episode 77 - Can I Make Myself More Creative?

<h2 data-pm-slice="0 0 []"><strong>Summary</strong></h2> <p class="">In a world that’s unpredictable, creativity is more important than ever. But we often treat creativity like it’s an inherited skill - something you’re either born with, or not.  Does that then rule us non-creative types out? Or can we make ourselves more creative?</p> <p class="" data-rte-preserve-empty="true"> </p> <h2><strong>Transcript</strong></h2> <p class="">Hello and welcome to episode 77 of the Leadership Today podcast where each week we tackle one of today’s biggest leadership challenges. This week we explore ways to make ourselves and our teams more creative.</p> <p class="">In a world that’s unpredictable, creativity is more important than ever. But we often treat creativity like it’s an inherited skill - something you’re either born with, or not.  Does that then rule us non-creative types out? Or can we make ourselves more creative? While the field of creativity research is a bit of a mess of conflicting models and ideas, most research supports that people can make themselves more creative.  So how do we do that?</p> <p class="">Well, first of all, let’s define creativity. Creativity is about producing something genuinely new, even if we eventually take that new thing for granted.</p> <p class="">A great example is the development of the first iPhone. The iPhone was announced in January 2007, and launched later that same year. It’s worth watching a recording of the launch and I’ve provided a link as a reference in the show notes. In the video, Steve Jobs takes to the stage and announces that Apple is launching three revolutionary products - a widescreen iPod with touch controls (and there’s some enthusiastic cheering), a revolutionary mobile phone (louder cheers), and the third a breakthrough internet communication device (muted cheers). He then keeps repeating “an iPod, a phone, and an internet communicator” and then asks “Are you getting it?” He then blows people away by saying “These are not three devices, these are one device”. W