Episode 60: TBWA\WorldHealth's #BlackHealthNow team

Walter Geer III, SVP, group creative director, digital experience + innovation, TBWA\WorldHealth, Wallye Holloway, associate managing partner, TBWA\WorldHealth and Bryan Gaffin, executive creative director, WildType head up the TBWA\WorldHealth social initiative #BlackHealthNow. The three agency execs speak with Marc Iskowitz, MM&M executive editor, about why they started a conversation about black health, the philosophy behind their unique programming, and what it’s like to be driving this important effort amid the COVID-19 pandemic and as our nation grapples with racism.